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Think of all the businesses you come in contact with every day. From buying groceries to renovating your home, there are so many different areas and ways businesses affect your life. Even the largest companies in the world like Amazon, Target, Starbucks and more had to start somewhere. They grew into their success and achieved that ultimate level of brand recognition and security. As a small business owner, you're no doubt extra focused on how these companies found that level of success and how you can try to do the same with your company. Growing a business is hard work. It takes dedication, but it also takes the right tools and proper mindset. Take advantage of the companies that have come before you, and try and figure out how you'll achieve that same level of success. Remember to ke...

Companies have been keeping track of client information for decades. Back in the day, companies had to use pen and paper to organize relevant data in ledgers and the like. The goal has always been to find patterns in the types of buyers, suppliers, and service users with whom your company interacts. These patterns have helped organizations target certain demographics for decades, unlocking strategies that could make their businesses flourish, and then altering their practices accordingly. Customer relationship management (CRM) software is the Rolodex of the 21st century. All of the information you have on your clients is in one organized place, but you can look through it without getting ink stains and paper cuts. Broadly, CRM is any practice, technology, or strategy designed to help bu...