Every product starts as a good idea. The next step involves consistent tweaking until the product becomes valuable to your market. But this transition is easier said than done. Marketing a new product to your target audience can be a little bit challenging. This is especially true for a small business or startup without enough funds for marketing, and there’s no established template to get it right. Here are some tips to help promote your product.
Infographics
Marketing efforts focus on two main things: visibility and ROI. Your audience needs all the important information about a product as well as consumer reports to understand if they’re getting great value. If you want to present a lot of information at a go, infographics are a good idea.
Let’s say you’re a retailer in Canada promoting a wide range of snowblowers that include the Japanese Ryobi (with heavy-duty steel auger gathers) and electric power blowers for extreme conditions. The most important factor in creating ROI-worthy infographics is knowing where you stand. Most likely, customers arrived at your site by typing “best snowblower Canada.” So, it might not be necessary to remind them about how “best” you are. Instead, provide a buyer’s guide worthy of their money.
Explainer Videos
A good explainer video can be the best way to connect with a potential customer on social media. Depending on the type of explainer video, be it a whiteboard animation or a cartoon kind of video, these visuals can help you communicate essential product details in a fun and catchy manner.
The question of how to make an explainer video can bring up many different ways, tools, and video maker options to create your own explainer video. The first step involves choosing a video style that suits your video marketing needs. Depending on the video content or explainer video company you use, you can have different styles to choose from. After settling on a style, the video creator needs to write a good explainer video script. Many businesses create these videos with the conversion of potential clients in mind. In this case, the target audience is a very big factor.
Just like any quality video, the first thing to do is create a buyer persona or character animation on which your story will be based. You would need a lot of information to create your persona for the first time. Pain points and interests can be the most vital.
Once done, the only thing left is to create a DIY killer explainer video of your storyboard using Illustrator or similar software. There are many software options on the market today. Some are on the expensive side, but others are free and allow you to start with a free trial, so you grow accustomed to special features beforehand.
Key factors in making a top pick video file include good narration, word count, subtitles, and voice-over plug-ins. You also need excellent typography effects, motion graphics, 3D animation, 2D animation, and easy-to-use animation controls. Remember, you’re already dealing with a complex idea, so you need an online tool that can make your explainer video work with the push of a button. Lastly, one of the accessories to look out for in whiteboard editors is the ability to replace the platform’s watermark with your logo and other brand essentials.
Newsletters
Along with a professional video, newsletters are a good option to promote a product. They work almost like infographics. The only difference is that newsletters afford you more room to write insightful tutorials and customer reviews with notable features to help attract your customers. Beyond attraction, newsletters can also help with customer retention strategies.
Taking Risks
There are many social media users who create quality content that makes others earn less traction. They take risks when advertising. Some create an amazing video with the perfect length that crosses a million video views. The important thing is not to be afraid to take risks when promoting a new product. Just ensure you don’t use low-quality techniques and stick to the best practices.